COMPANY & INDUSTRY INFORMATION Assignment Example | Topics and Well Written Essays - 2000 words

COMPANY & INDUSTRY INFORMATION - Assignment Example was established when Frito Company merged with H. W. Lay Company in 1961. At the time of the Pepsi-Cola Company and Frito-Lay, Inc. merger, the main products of the combined company (presently known as PepsiCo, Inc.) were Pepsi-Cola, Diet Pepsi, Mountain Dew, Fritos brand corn chips, Lays brand potato chips, Cheetos brand cheese flavored snacks, Ruffles brand potato chips and Rold Gold brand pretzels. 1970s: PepsiCo became pretty dominant and posed a potent challenge to the Coca-Cola Company. The competition between the two behemoth popularly came to be known as the ‘the cola wars.’ PepsiCo launched ‘The Pepsi Challenge’, a groundbreaking international marketing strategy. Pepsi became the single largest-selling soft drink brand in American supermarkets. PAB manufactures and markets numerous popular brands including Pepsi-Cola, Mountain Dew, Gatorade, Tropicana Pure Premium, Propel, IZZE and Naked Juice. PAB also sells ready-to-drink teas and coffees through strategic alliances with Starbucks and Unilever. PepsiCo Americas Foods offers popular food and snacks to consumers throughout North and Latin America. The PepsiCo Americas Foods global business unit includes Frito-Lays North America, Quaker Foods North America and Latin America food and snack businesses. The popular food products sold by these divisions include Lay’s, Doritos, Ruffles, Gamesa, Quaker Oats and Sabritas. The PepsiCo Europe global business unit is responsible for selling the company’s beverage, food and snack brands in Europe and South Africa. The major brands sold in these regions include Pepsi, 7UP, Tropicana, Lays, Walkers, Cheetos and Ruffles. PepsiCo AMEA markets various beverages, snacks and food brands in Asia, Middle East & Africa (excluding South Africa). Pepsi, Mirinda, 7UP, Aquafina, Tropicana, Chipsy, Kurkure, Doritos, Cheetos and Smiths are some of the popular brand sold by the AMEA global business unit. PepsiCo is in the food and beverage business. The